A well-built cufflink collection is one of those things that happens gradually, almost without you noticing. You start with one pair for a wedding, add another for the office, and before long you have a small selection that covers almost every occasion. Here is how to build one with intention.
Start with silver
If you are starting from scratch, silver cufflinks are the most versatile foundation you can have. They work with navy, charcoal, and grey suits, pair naturally with a white or blue shirt, and are appropriate for almost any occasion from business to black tie. A clean, understated silver pair is the one you will reach for most often.
Add gold for occasions
Gold cufflinks bring a different energy. Warmer, bolder, and unmistakably formal, they are the natural choice for weddings, award dinners, and celebrations. A good gold pair does not need to be elaborate. Even a simple design in gold makes a strong impression when the occasion calls for it.
Invest in heritage
This is where a collection starts to say something about who you are. Our British heritage collection draws on centuries of national symbolism, from the English Rose and the Scottish Lion to the Welsh Dragon and the Celtic Shield. Wearing a heritage design is a quiet statement of identity, and these are the pairs that tend to attract the most conversation.
Consider nautical
Our nautical collection is a natural complement to the heritage range. Anchors, ship wheels, and compass designs carry their own sense of adventure and work particularly well for summer occasions, coastal weddings, or anyone who simply appreciates the symbolism of the sea.
Finish with something personal
No collection is truly complete without something made just for you. Our bespoke service allows you to create cufflinks to your own design, whether that is a family crest, a company logo, or an entirely original concept. These are the pairs that become heirlooms. Browse the full cufflinks collection and start building yours.