Choosing the right pair of cufflinks is one of those small decisions that makes a surprisingly big difference. Get it right and your whole outfit feels considered. Get it wrong and even the finest suit can look slightly off. The good news is that once you understand a few simple principles, it becomes second nature.
Think about the occasion first
The event you are attending should always be your starting point. For weddings and black-tie occasions, classic silver or gold cufflinks in a clean, unfussy design are almost always the right call. For business, you have a little more room to express personality, and our British heritage collection works particularly well here. For smart-casual occasions, almost anything goes, and that is where the more characterful designs come into their own.
Match your metals
A simple rule that makes a real difference: match the metal of your cufflinks to your other accessories. If you are wearing a gold watch, choose gold cufflinks. Silver watch or steel strap, go with silver. It does not need to be an exact match, but keeping the tones consistent gives your overall look a sense of intention that people notice, even if they cannot quite say why.
Consider the closure style
Most cufflinks use a toggle or bullet-back closure, which is easy to fasten and very secure. Chain-link cufflinks have a more vintage, Edwardian feel. Silk knots are a relaxed option for smart-casual occasions. If you are new to cufflinks, a toggle-back pair is the most practical place to start.
Coordinate with your shirt and suit
Solid-colour cufflinks are the most versatile and will work with almost any combination. If your shirt or suit already has a strong pattern, keep the cufflinks understated. If you are wearing something more plain, a bolder enamel design can add exactly the right amount of personality without overwhelming the look.
Consider something personal
For a gift or a special occasion, a pair of cufflinks with personal meaning is always more memorable than something generic. Our bespoke service allows you to create cufflinks to your own design, whether that is an engraved initial, a family crest, or a completely original concept. Browse the full cufflinks collection to find the pair that is right for you.